BACK LENGTH:
Make sure dog is standing STRAIGHT when you do this - not sitting down, not wriggling around, etc. Place one hand under your dog's chin and raise his head. Run your other hand along the flat part of his back towards the neck, until you come to the angle where your hand has to travel UP his neck. Measure from this point along his back to the end of the body allowing clearance for the tail. This is the BACK LENGTH measurement.

NOTE: Do NOT measure from the collar as this will give a wrong measurement.
CHEST: Measure AROUND body just behind dog's front legs.
WAIST: Measure AROUND body halfway along dog's back length.

DOG HATS

Measure brim width across the brow just above the eyes from one side of head to the other. Brim depth is from seam of crown and brim to tip of brim over nose.
A QUICK CHECK: Make a circle using the BRIM WIDTH as the diameter. Fold the paper in half and see if the WIDTH is right for your dog.
See average size guide below

Size

To suit average breed

DOG JUMPERS, WAISTCOATS, DRESSES & SHIRTS

CHEST: Measure AROUND body just behind dog's front legs.
WAIST: Measure AROUND body halfway along dog's back length.
All dogs vary within each breed - so please measure each dog and advise measurements!